Innovative content policy management for messaging, browsing and streaming traffic
Enables operator control over subscriber access to content and services in the network. In today's mobile market, operators need the ability to manage the delivery of content with secure, carrier-grade network protection. Content creation and circulation in any form of digital media is exploding. Mass adoption of social networking, user generated content and premium services such as MMS and Mobile TV is increasing 60 percent annually. Growth in mobile advertising spending is booming at 42 percent each year until 2013. Operators want to replace falling ARPU in traditional voice and telephony services with new opportunities to monetize, and they require effective solutions to manage network access to content, services and subscribers.
Vantrix Media Controller ensures a high quality of service for improved customer satisfaction and retention, and fully integrates with third party Anti Virus solutions. Applicable to any mobile messaging service, Vantrix Media Controller can be used by operators to filter content for malware checks. The single point of policy enforcement in the network, Vantrix Media Controller provides centralized access control, enrichment and filtering of both messaging and streaming content.
Anti-Spam
Prevent the damaging effects of Spam on network resources and customer loyalty. Spamming is the sending unsolicited bulk messages. It clogs the network draining precious bandwidth, and it takes up costly storage space depleting limited reserves. Viral Spam undermines customer confidence and leaves the network vulnerable to fraud. End users also suffer from productivity loss when forced to sift through and delete a bombardment of Spam. Featuring an advanced patented heuristics algorithm, Vantrix Media Controller is designed to monitor and protect the network from abuse by blocking SPAM messages.
Content Filtering
Operators risk exposure to liability for fraud when end-users in the network are susceptible to predatory or virulent content sent by abusive hackers. Vantrix Media Controller protects the network by operating as a gateway to monitor traffic and block inappropriate messages. By inspecting files for suspicious extensions, the system is able to filter messages that may be unsuitable for the intended recipient, based on configurable attributes such as content type, length, origin and destination
Advertising Insertion
The right mobile audience is always reachable with efficient, cost-effective mobile advertising. Vantrix Media Controller simplifies the process with advanced ad targeting abilities that enable the quick creation of profitable and flexible mobile campaigns. Interactive A2P messaging for push content services and P2P ad insertion. Vantrix Media Controller enriches content with advertising by dynamically inserting customized banners, animations, slides, text, audio and pre-roll & post-roll video into messages or streaming content and delivers the optimized ad to the target audience.
MMS 2 Email
Photo-sharing is driving MMS adoption faster than consumers are literally able to get a grip on the technology, because despite the ubiquity of camera phones not all handsets support MMS. Eliminate the uncertainty of messages reaching their targets. Vantrix Media Controller detects when a message is sent to a device without MMS capabilities and then intercepts, reconfigures and delivers the messages to the recipient email address. This functionality can enable i-phone to MMS and MMS to iPhone scenarios.
Anti-Virus
High data traffic and a growing number of end-point devices render the network increasingly susceptible to attacks. Vantrix Media Controller protects the network from harmful traffic by forwarding suspect messages to an external virus inspection site.