Jul 13, 2010

Vantrix Powers MTS Win at the 2010 Meffys Awards

Category: News
Posted by: admin

FOR IMMEDIATE RELEASE

VANTRIX POWERS MTS WIN AT THE 2010 MEFFYS AWARDS

Vantrix video solution helps MTS’ Omlet.ru content portal to take home coveted prize

Moscow, Russia and Montreal, Canada – July 13, 2010 – Vantrix, the global leader of mobile video optimization and delivery solutions for streaming, browsing and messaging, is pleased to announce that its customer, MTS, the leading telecommunications provider in Russia and CIS, has won the 2010 Meffys Mobile Entertainment Award in the “Cross-Platform Technology” category for its Omlet.ru content portal.  

In a gala dinner held on June 21, 2010 in London, the Meffy Mobile Entertainment Awards honored a wide range of innovative products, services, applications and projects that are shaping and defining the evolution of the mobile media industry. This year’s winners were judged on innovation, technology and overall success.

“We are honored that the Mobile Entertainment Association has selected our content portal, Omlet.ru, as the winner in the ‘Cross-Platform Technology’ category ,” said Pavel Roytberg, Director of Products and Services at MTS Russia. “This demonstrates our leadership in the field of value-added services (VAS) in the Russian market. We are delighted that Vantrix, our technology partner, has been able to provide us with best-in-class user experience for mobile and web video.”

“Vantrix is very proud to contribute to MTS’ success,” said Patrick Lopez, Chief Marketing Officer of Vantrix. “This award confirms the importance of a well thought out and executed web and mobile TV experience, and is an endorsement of quality and product innovation.”

The market for video delivery in Russia is rapidly growing as more consumers get online, and the awareness of device capabilities increases. MTS’ Omlet.ru is powered by Vantrix, the leading end-to-end solution for delivering optimized web and mobile TV and Video on Demand (VOD).

About MTS
Mobile TeleSystems OJSC ("MTS") is the leading telecommunications group in Russia, Eastern Europe and Central Asia, offering mobile and fixed voice, broadband, pay TV as well as content and entertainment services in one of the world's fastest growing regions. Including its subsidiaries, the Group services over 103.5 million mobile subscribers in Russia, Ukraine, Uzbekistan, Turkmenistan, Armenia and Belarus, a region that boasts a total population of more than 230 million. Since June 2000, MTS' Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT). Additional information about the MTS Group can be found at www.mtsgsm.com.

 

About Vantrix
Vantrix, the global leader of mobile video optimization and delivery solutions, ensures the richest user experience and most cost-effective roll-out of premium services such as mobile and web TV, video on  demand, MMS and user generated content. Vantrix is proud to count among its customers: Sprint (NYSE:S), Orange, Telefonica (NYSE:TEF), T-Mobile, TeliaSonera (OMX:TLSN), MTS, Etisalat (ADX:ETISALAT), Saudi Telecom Company (TADAWUL:STC), and Tata Telecom, reaching over 700 million subscribers worldwide. Vantrix is headquartered in Montreal with offices in London, Hong Kong, and Dubai.  To learn more about Vantrix, visit www.vantrix.com

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Media Contacts:

Beverly Wilks - Senior Director, Marketing
Vantrix

Tel: 1.514.866.1717 x296
Email: Beverly.Wilks@Vantrix.com

 

Joshua B. Tulgan - Director, Investor Relations
Acting Director, Corporate Finance
Department of Investor Relations
Mobile TeleSystems OJSC

Tel: +7 495 223 2025
E-mail: ir@mts.ru