PlayPhone extends relationship with Vantrix and deploys Storefront Optimizer to support expansion into Asia
Vantrix solution key differentiator as PlayPhone continues global market penetration
Montreal, Canada, US — October 6, 2009 — Vantrix, the leading provider of content adaptation and optimization solutions for converged wireless, broadband and cable networks, today announced that PlayPhone, the global leader in branded mobile entertainment, has extended its relationship with Vantrix with a new deployment of Vantrix Storefront Optimizer specifically to support PlayPhone’s expansion into the Asian mobile market.
PlayPhone has previously been working with Vantrix to support its North American content operations and under this expanded relationship the company will integrate the latest version of Storefront Optimizer to support its rapid growth into new global markets. Vantrix will be a key partner providing PlayPhone with the ability to deliver high-quality content in the Asian mobile marketplace.
With the increasing demand for premium, personalized content across all channels, Vantrix Storefront Optimizer helps operators and content aggregators meet subscriber demand while maximizing their global market reach. Vantrix Storefront Optimizer prepares and optimizes the rich multimedia content that is delivered to mobile devices via download and browsing, such as ringtones, wallpaper, mobisodes, music video, etc. Storefront Optimizer stores only the highest quality version of each content item and adapts the content for each device as it is downloaded. Storefront Optimizer also enables PlayPhone to reduce costs as well as delays associated with the management of duplicated versions of the same content and reduces the delay in the introduction of new content or devices.
“Our customers turn to PlayPhone for our fresh, exclusive content from major music labels, artists, game publishers and media companies,” said Ron Czerny, Founder and CEO of PlayPhone. “Vantrix Storefront Optimizer allows us to provide a high quality user experience with our content in a very cost effective manner.”
“PlayPhone’s rapid growth is indicative of its tremendous success and we are delighted that they have entrusted Vantrix to help them increase their global presence and further penetrate the Asian mobile market,” added Allan Benchetrit, President and CEO, Vantrix. “Our longstanding partnership and this new deployment is a testament to how Storefront Optimizer provides a top notch experience delivering mobile content to consumers.”
About PlayPhone, Inc.
PlayPhone (www.playphone.com) is a leading global mobile media company present in over 25 countries throughout North America, Europe, Asia and Latin America that provides cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Scale Venture Partners and Coral Capital Management.
About Vantrix
Vantrix delivers the best multimedia customer experience on any network. The company offers a comprehensive suite of solutions that delivers any multimedia content to any device, focusing on the best possible user experience to drive consumer adoption of premium services like MMS, mobile and web TV, user generated content and video on demand. Vantrix is the recipient of the Frost & Sullivan 2009 Mobile Content Optimization Solution of the Year Award, the Network Product Guide 2009 Best Convergence Product Award, TMC IPTV Excellence Award and the Visiongain Mobile Content Award. Vantrix is headquartered in Montreal with offices in London, Hong Kong, and Dubai.
To learn more about Vantrix visit our website at www.vantrix.com.
Media Contacts:
Randi Sussman
PAN Communications
+1 978-474-1900
vantrix@pancomm.com
Christina Park
Vantrix
+1 514-866-1717
Christina.Park@vantrix.com
