Velti and Vantrix Make Video Advertising Available on Mobile Devices
The video Wireless Application Protocol (WAP) platform supports many forms of video advertisements that integrate seamlessly with the mobile user's existing device and service provider's network. With Vantrix Media Broadcaster's highly advanced technology, advertising can be inserted in real time alongside streamed and downloadable video content, optimised based on each mobile device's technical capabilities and the network conditions, and targeted contextually based on the content viewed by the user. This functionality gives advertisers the ability to make sure that their messages reach relevant audiences and are delivered with unprecedented quality.
"With over 3 billion mobile users globally, the adoption of mobile media and advertising continues to be a catalyst of growth in our industry," said Alex Moukas, CEO of Velti. "As new devices are introduced each day it is increasingly important to reach your target market, regardless of which gadget or service provider they use. With the help of Vantrix to detect any device and adapt the video content for each specific phone and network conditions, Velti is able to provide a technology agnostic mobile advertising platform with high-quality video content."
Allan Benchetrit, President & CEO of Vantrix said, "Utilizing video content for mobile devices has been difficult for advertisers to negotiate, as many have been sceptical that their message will reach its target market with significant volume. Vantrix Media Broadcaster was launched to guarantee that video content will be easily accessible to mobile users, taking the guess work out of the equation. Together with the Velti network, this new platform gives advertisers, mobile operators and media groups the best tools to deliver their message to any device anywhere in the world."
Mobile users who subscribe to video services delivered by Velti's enhanced Mobile Marketing Platform (MMP) are asked to provide basic personal data such as gender, date of birth, area of residence and range of income the first time they sign up. This information, combined with additional behavioural and contextual data managed and updated by Velti's Personalization Engine, as well as device, carrier and network performance characteristics provided by Vantrix, is used to target consumers with advertising that's relevant to them. Mobile users can then use the service on most networks for free and view video clips as often as they like. Brand advertisers will bear the cost of the service, so users can enjoy high quality video on their mobile phones, complete with targeted ad content.
ABOUT VELTIVelti's market-leading mobile marketing technology platform, coupled with its experience in the mobile advertising industry, enables clients around the world to deliver an extensive range of highly targeted marketing campaigns. With operations in 16 countries, Velti has implemented projects reaching an estimated 570 million consumers.
Velti's unique Mobile Marketing Platform (version 4.0) manages the full cycle of planning, execution and monitoring of multiple campaigns across differing mobile formats and channels, offering customers more than 70 above and below-the-line mobile marketing and advertising templates, which can be managed from one user interface.
Velti is a publicly traded company listed on the London Stock Exchange (AIM), with sustainable growth in revenue and profits. The company is heavily investing in its customers' future needs, especially in the mobile advertising and mobile content enablement market.
To learn more about Velti, visit www.velti.com.
ABOUT VANTRIX
Vantrix makes video work. Our focus is to deliver the best customer experience on a mobile phone. Vantrix overcomes the technology hurdles of providing video on demand, live TV, video alerts, user-generated content, video share, and any other type of multimedia in mobile and other digital platforms. And we do it in a way that helps our customers choose and implement the right business model for their multimedia services.
Leading companies like ABC News, Orange, T-Mobile and The Weather Channel already trust Vantrix to satisfy their mobile media needs. You shouldn't have to worry about which mobile phones your customers have, and you shouldn't have to compromise on how you deliver video and other media to them. Whether it's on-deck or off-deck, premium-based or ad-supported, push or pull, we put video to work for you. This is our promise and our commitment. Vantrix is headquartered in Montreal with offices in New York, London, Dubai and Bangalore.
To learn more about Vantrix visit www.vantrix.com.
For further information:
Clare Grant
Velti Plc
T: +44 (0) 207 633 500
Beth Meszaros/Paul Wooding
Weber Shandwick for Velti
T: + 44 (0)207 067 0500
Vijay S. Chattha
VSC Consulting for Vantrix
vijay@vscconsulting.com
T: +1 (415) 305-6041
Latest News
FOR IMMEDIATE RELEASE
VANTRIX POWERS MTS WIN AT THE 2010 MEFFYS AWARDS
Vantrix video solution helps MTS’ Omlet.ru content portal to take home coveted prize
Moscow, Russia and Montreal, Canada – July 13, 2010 – Vantrix, the global leader of mobile video optimization and delivery solutions for streaming, browsing and messaging, is pleased to announce that its customer, MTS, the leading telecommunications provider in Russia and CIS, has won the 2010 Meffys Mobile Entertainment Award in the “Cross-Platform Technology” category for its Omlet.ru content portal.
In a gala dinner held on June 21, 2010 in London, the Meffy Mobile Entertainment Awards honored a wide range of innovative products, services, applications and projects that are shaping and defining the evolution of the mobile media industry. This year’s winners were judged on innovation, technology and overall success.
“We are honored that the Mobile Entertainment Association has selected our content portal, Omlet.ru, as the winner in the ‘Cross-Platform Technology’ category ,” said Pavel Roytberg, Director of Products and Services at MTS Russia. “This demonstrates our leadership in the field of value-added services (VAS) in the Russian market. We are delighted that Vantrix, our technology partner, has been able to provide us with best-in-class user experience for mobile and web video.”
“Vantrix is very proud to contribute to MTS’ success,” said Patrick Lopez, Chief Marketing Officer of Vantrix. “This award confirms the importance of a well thought out and executed web and mobile TV experience, and is an endorsement of quality and product innovation.”
The market for video delivery in Russia is rapidly growing as more consumers get online, and the awareness of device capabilities increases. MTS’ Omlet.ru is powered by Vantrix, the leading end-to-end solution for delivering optimized web and mobile TV and Video on Demand (VOD).
About MTS
Mobile TeleSystems OJSC ("MTS") is the leading telecommunications group in Russia, Eastern Europe and Central Asia, offering mobile and fixed voice, broadband, pay TV as well as content and entertainment services in one of the world's fastest growing regions. Including its subsidiaries, the Group services over 103.5 million mobile subscribers in Russia, Ukraine, Uzbekistan, Turkmenistan, Armenia and Belarus, a region that boasts a total population of more than 230 million. Since June 2000, MTS' Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT). Additional information about the MTS Group can be found at www.mtsgsm.com.
About Vantrix
Vantrix, the global leader of mobile video optimization and delivery solutions, ensures the richest user experience and most cost-effective roll-out of premium services such as mobile and web TV, video on demand, MMS and user generated content. Vantrix is proud to count among its customers: Sprint (NYSE:S), Orange, Telefonica (NYSE:TEF), T-Mobile, TeliaSonera (OMX:TLSN), MTS, Etisalat (ADX:ETISALAT), Saudi Telecom Company (TADAWUL:STC), and Tata Telecom, reaching over 700 million subscribers worldwide. Vantrix is headquartered in Montreal with offices in London, Hong Kong, and Dubai. To learn more about Vantrix, visit www.vantrix.com
-30-
Media Contacts:
Beverly Wilks - Senior Director, Marketing
Vantrix
Tel: 1.514.866.1717 x296
Email: Beverly.Wilks@Vantrix.com
Joshua B. Tulgan - Director, Investor Relations
Acting Director, Corporate Finance
Department of Investor Relations
Mobile TeleSystems OJSC
Tel: +7 495 223 2025
E-mail: ir@mts.ru
Montreal, Canada – June 2, 2010 – Vantrix, the global leader of mobile video optimization and delivery solutions for streaming, browsing and messaging, today announced that its President & CEO, Allan Benchetrit, will be presenting at the RBC Capital Markets Technology, Media & Communications Conference in New York City on Wednesday June 9th, 2010.
Topic: “Get Off That Living Room Couch! Three Screens, Anytime, Anyplace”
Date and Time: Wednesday June 9th 2010, 1pm EDT/10am PDT
Location: The Hilton New York, New York City
Panel speakers: Allan Benchetrit – President & CEO, Vantrix
Don Bossi – CEO, Inlet Technologies
Thanasis Iatrou – CEO, MediaExcel
Brendon Mills – President & CEO, RipCode
Moderator: Mark Sue, RBC Communications Analyst
About Vantrix
Vantrix, the global leader of mobile video optimization and delivery solutions, ensures the richest user experience and most cost-effective roll-out of premium services such as mobile and web TV, video on demand, MMS and user generated content. Vantrix is proud to count among its customers: Sprint (NYSE:S), Orange, Telefonica (NYSE:TEF), T-Mobile, TeliaSonera (OMX:TLSN), MTS, Etisalat (ADX:ETISALAT), Saudi Telecom Company (TADAWUL:STC), and Tata Telecom, reaching over 700 million subscribers worldwide. Vantrix is headquartered in Montreal with offices in London, Hong Kong, and Dubai. To learn more about Vantrix, visit www.vantrix.com
-30-
Media Contact:
Beverly Wilks - Senior Director, Marketing – Vantrix
Tel: 1.514.866.1717 x296
Email: Beverly.Wilks@Vantrix.com
FOR IMMEDIATE RELEASE
VANTRIX CLOSES US$14 MILLION IN SERIES ‘C’ FINANCING
Boston, MA and Montreal, Canada – May 11, 2010 – Vantrix, the global leader of mobile video optimization and delivery solutions for streaming, browsing and messaging, today announced the completion of a US$14 million Series C investment. The financing round was led by Tudor Ventures, the venture capital and private equity arm of Tudor Investment Corp., with pro rata participation from existing investors Summerhill Venture Partners, JK&B Capital, BDC Venture Capital, Innovacom Venture Capital and Entrepia Ventures. The new working capital will serve to help Vantrix expand its operations following on the growth the company has experienced and further anticipates in video delivery and bandwidth optimization.
“Vantrix has demonstrated the proven ability to gain Tier 1 customers and partners resulting in a market-leading position in mobile video,” said Dan MacKeigan, Principal at Tudor Ventures. “The company has built an exceptional track record and management team, and we are delighted at the prospect of supporting their expansion strategies.”
As part of the funding round, Vantrix also announced that Mr. MacKeigan has joined its Board of Directors. Other directors include Joe Catalfamo, Managing Director at Summerhill Venture Partners; Ali Shadman, Partner at JK&B Capital; John Major, former Qualcomm (Nasdaq:QCOM) executive and currently non-executive Chairman at Broadcom (Nasdaq:BRCM); Gary Donahee, former Nortel executive, and Vantrix co-founders Allan Benchetrit, President & CEO and Jean Mayrand, CTO.
“We are thrilled to have Tudor join the Vantrix family. This is a tremendous validation of the company’s leadership position and momentum,” said Allan Benchetrit, President & CEO of Vantrix. “With over 35 new operator customers in the last two years, Vantrix has emerged as the natural industry leader in mobile video delivery and optimization. Our goal is to build on our proven success and continue to help operators capitalize on mobile video services, whether on deck or over-the-top, in the most cost-effective manner possible.”
According to industry data it is predicted that over the next 5 years, mobile Internet traffic will increase by approximately 40 times by 2014, with video accounting for 66% of global mobile traffic1. Vantrix enables mobile operators to reduce the costs of delivering video to laptops, phones, iPhones and iPads by as much as 50%.
The Vantrix Mediadvance platform ensures the richest user experience and most cost-effective roll-out of premium services such as mobile and web TV, video on demand, MMS and user generated content. Vantrix infrastructure software is deployed in over 60 mobile and broadband networks worldwide, and the company’s unique expertise allows its customers to implement cost effective and profitable services by reducing the OPEX and CAPEX investments necessary to run converged multimedia.
About Vantrix
Vantrix, the global leader of mobile video optimization and delivery solutions, ensures the richest user experience and most cost-effective roll-out of premium services such as mobile and web TV, video on demand, MMS and user generated content. Vantrix is proud to count among its customers: Sprint (NYSE:S), Orange, Telefonica (NYSE:TEF), T-Mobile, TeliaSonera (OMX:TLSN), MTS, Etisalat (ADX:ETISALAT), Saudi Telecom Company (TADAWUL:STC), and Tata Telecom, reaching over 700 million subscribers worldwide. Vantrix is headquartered in Montreal with offices in London, Hong Kong, and Dubai. To learn more about Vantrix, visit www.vantrix.com
About Tudor Ventures
Tudor Ventures is the venture capital and private equity arm of Tudor Investment Corporation, an internationally recognized diversified investment management firm, currently managing approximately $12 billion in assets.
Tudor has been investing in venture capital and other private equity opportunities since the early 1990's. Over this time, Tudor and its principals have invested in over 75 companies, with a strong record of investment success. Through its private equity funds, Tudor currently manages over $700 million in capital commitments.
Tudor launched a third fund called Tudor Ventures III L.P. in June 2007 with $262 million in capital commitments. Limited partners in this fund include large institutional investors, endowments, fund of funds, and high net-worth individual investors along with a significant investment from Tudor's proprietary capital. For more information, please visit www.tudorventures.com
-30-
Media Contact:
Beverly Wilks - Senior Director, Marketing - Vantrix
Tel: 514.866.1717 x296
[1] Cisco Visual Networking Index: Global Mobile Data Traffic Update, 2009 – 2014
Vantrix Media Broadcaster Recognized for best video delivery and optimization
Montreal, Canada — March 22, 2010— Vantrix, the global leader of mobile video optimization and delivery solutions announced today that Technology Marketing Corporation’s (TMC®) INTERNET TELEPHONY magazine has named Vantrix Media Broadcaster as a recipient of its 2009 Product of the Year Award.
“INTERNET TELEPHONY is proud to grant Vantrix a 2009 Product of the Year Award for Vantrix Media Broadcaster. Vantrix has proven its commitment to quality and excellence while addressing real needs in the marketplace,” said Rich Tehrani, CEO, TMC. “We’re happy to recognize and honor Vantrix for their development of IP communications technology. We look forward to more innovative solutions from them in the future.”
Vantrix Media Broadcaster is a live media adaptation and high performance streaming engine that helps wireless carriers deliver the most compelling mobile video/audio content and services in the market to the broadest audience possible. Additionally, Vantrix recently added Bandwidth Optimizer to its award winning suite of solutions, providing a premier media optimization and bandwidth management solution for mobile video, equipping network operators with key features including:
- Savings of between 30 – 70% of cost of delivering mobile video
- The ability to double the capacity of an existing network infrastructure
- Allows better Quality of Experience
- Addresses on deck and off deck content for mobile, tablets and laptops
“I speak for the entire Vantrix team when I say that we are honored to receive this award,” said Patrick Lopez, CMO, Vantrix. “Mobile data traffic is expected to grow exponentially in the coming years and with our recent launch of Vantrix Bandwidth Optimizer, we continue to provide network operators with the best suite of solutions to reduce the cost and size of mobile video, all while providing end-users with the best perceived quality.”
A complete list of Product of the Year winners is published in the February 2010 issue of INTERNET TELEPHONY magazine, (www.itmag.com).
For more information about TMC, please visit www.tmcnet.com.
About Vantrix
Vantrix, the global leader of mobile video optimization and delivery solutions, ensures the richest user experience and most cost-effective roll-out of premium services such as mobile and web TV, video on demand, MMS and user generated content. Vantrix customers include Sprint, Orange, Telefonica, T-Mobile, Telia-Sonera, MTS, Etisalat, Saudi Arabia Telecom, and Tata Telecom, reaching over 700 million subscribers worldwide. Vantrix is the recipient of several awards in 2009, including Frost & Sullivan's Mobile Content Optimization Solution of the Year, Network Product Guide's Best Convergence Product, and Visiongain's Mobile Content Award for Best Mobile TV and Video Service. Vantrix is headquartered in Montreal with offices in London, Hong Kong, and Dubai. To learn more about Vantrix, visit our website at www.vantrix.com
About INTERNET TELEPHONY magazine
INTERNET TELEPHONY has been the IP Communications Authority since 1998™. Beginning with the first issue in February of 1998, INTERNET TELEPHONY magazine has been providing unbiased views of the complicated converged communications space. INTERNET TELEPHONY offers rich content from solutions-focused editorial content to reviews on products and services from TMC Labs. INTERNET TELEPHONY magazine reaches more than 225,000 readers, including pass-along readers. For more information, please visit www.itmag.com.
About TMC
Technology Marketing Corporation (TMC) is a global integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast's Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO (ITEXPO); 4GWE Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium); and Smart Grid Summit (in conjunction with Intelligent Communication Partners). For more information about TMC, visit http://tmcnet.com/.
TMC also serves technology professionals with industry-specific Web sites: IT.TMCnet.com, 4G-wirelessevolution.TMCnet.com, M2M Evolution.com, Smart-Grid.TMCnet.com, Smart Products Ecosystem, Robotics.TMCnet.com, Cable.TMCnet.com, Satellite.TMCnet.com, Green.TMCnet.com, Healthcare.TMCnet.com, and Education.TMCnet.com.
For more information about TMC, visit www.tmcnet.com.
Media Contacts:
Meghan Welborn
PAN Communications
+1 978-474-1900
TMC Contact:
Jan Pierret
Marketing Manager
+1 203-852-6800, ext. 228
Vantrix solution helps MTS bring rich Video, Music and TV Content to Mobile Customers
Moscow, Russia and Montreal, Canada, USA — February 16, 2010 — Vantrix, the global leader of mobile video optimization and delivery solutions, today announced that MTS (Mobile TeleSystems OJSC), the largest mobile phone operator in Russia and the Commonwealth of Independent States (CIS) with over 102 million subscribers, has selected Vantrix for its content portal, Omlet.ru. Omlet.ru is an online and mobile content platform from MTS that offers a large selection of licensed videos, music, games and TV.
Vantrix Media Broadcaster, the leading end-to-end solution for delivering optimized multimedia to mobile devices and web portals, was selected by MTS to address the growing demand for video content. The market for content delivery over mobile or fixed networks in Russia is rapidly growing as more consumers get online and the awareness of device capabilities increases. Network providers are faced with the exploding demand of mobile video, resulting in an increased demand on their network.
“Building on our reputation as the leader and the highest quality operator in the region, MTS launched Omlet.ru last September, delivering a large selection of licensed videos, music, games and TV to consumers in our markets,” said Pavel Roytberg, Director for products and services at MTS Russia. “The ability of Vantrix to meet the overwhelming growth in video demand has helped us rapidly increase the user base of the service. We’ve coupled our technological success with a consistent message of quality and leadership in the marketplace.”
“To address the growing market for live and on-demand video over mobile and fixed networks, operators are increasingly turning to the only proven solution that provides complete interoperability between heterogeneous screen-types and networks.” said Allan Benchetrit, President & CEO of Vantrix. “Vantrix provides a high performance media streaming platform that optimally manages available bandwidth while ensuring the best user experience on any device or web portal and across networks using different standards. Clearly, MTS Russia is now poised to address these challenges head-on.”
About MTS
Mobile TeleSystems OJSC (“MTS”) is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services over 97.81 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS’ Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT).
About Vantrix
Vantrix, the global leader of mobile video optimization and delivery solutions, ensures the richest user experience and most cost-effective roll-out of premium services such as mobile and web TV, video on demand, MMS and user generated content. Vantrix customers include Sprint, Orange, Telefonica, T-Mobile, Telia-Sonera, MTS, Etisalat, Saudi Arabia Telecom, and Tata Telecom, reaching over 700 million subscribers worldwide. Vantrix is the recipient of several awards in 2009, including Frost & Sullivan's Mobile Content Optimization Solution of the Year, Network Product Guide's Best Convergence Product, and Visiongain's Mobile Content Award for Best Mobile TV and Video Service. Vantrix is headquartered in Montreal with offices in London, Hong Kong, and Dubai. To learn more about Vantrix, visit our website at www.vantrix.com
Media Contacts:
Meghan Welborn
PAN Communications
+1 978-474-1900
vantrix@pancomm.com
Christina Park
Vantrix
+1 514-866-1717
Christina.Park@vantrix.com
Arseny Tseytlin
MTS
+7 916 690 5251
tseytlin@mts.ru
Vantrix proven and patented technology to address the largest and most costly mobile network challenge
Montreal, Canada and Barcelona, Spain — February 15, 2010 — — Vantrix, the global leader of mobile video optimization and delivery solutions, today announced the commercial availability of Vantrix Bandwidth Optimizer, the premier media optimization and bandwidth management solution for mobile video.
Over the last several months, reports from industry analysts and telecom equipment vendors have highlighted an impending threat on mobile networks. Mobile data traffic is to grow exponentially over the next years and video is the main source of this surge. While most operators will see a moderate increase in their revenues from data (less than 50%), they will need to manage 50 to 100 times more video traffic on their network.
Vantrix Bandwidth Optimizer lets network operators capitalize on the growing “mobile data tsunami” by providing up to 50% savings of CAPEX and OPEX for data delivery.
“There are inherent inefficiencies in mobile video delivery today,” said Patrick Lopez, Chief Marketing Officer, Vantrix. “Vantrix Bandwidth Optimizer stops the waste incurred by operators in delivering videos to mobiles, tablets and laptops and can effectively double the capacity of an existing network infrastructure.”
Vantrix Bandwidth Optimizer provides unique functionalities and mechanisms for the transcoding, transrating, caching and streaming of video over mobile networks. This technology is a core competency developed and patented by Vantrix over the last 5 years and has been implemented commercially in various mobile video deployments.
Vantrix Bandwidth Optimizer is part of a suite of products offered to converged operators; key features include:
- Savings of between 30 – 70% of cost of delivering mobile video
- The ability to double the capacity of an existing network infrastructure
- Allows better Quality of Experience
- Addresses on deck and off deck content for mobile, tablets and laptops
“Vantrix patented technology enable us to reduce the cost and size of video, while retaining the best perceived quality,” continued Lopez. “This data tsunami is not going to go away- in fact it is growing daily and no network can contemplate such growth in a profitable manner without Vantrix Bandwidth Optimizer”
About Vantrix
Vantrix, the global leader of mobile video optimization and delivery solutions, ensures the richest user experience and most cost-effective roll-out of premium services such as mobile and web TV, video on demand, MMS and user generated content. Vantrix customers include Sprint, Orange, Telefonica, T-Mobile, Telia-Sonera, MTS, Etisalat, Saudi Arabia Telecom, and Tata Telecom, reaching over 700 million subscribers worldwide. Vantrix is the recipient of several awards in 2009, including Frost & Sullivan's Mobile Content Optimization Solution of the Year, Network Product Guide's Best Convergence Product, and Visiongain's Mobile Content Award for Best Mobile TV and Video Service. Vantrix is headquartered in Montreal with offices in London, Hong Kong, and Dubai. To learn more about Vantrix, visit our website at www.vantrix.com
Media Contacts:
Meghan Welborn
PAN Communications
+1 978-474-1900
vantrix@pancomm.com
Christina Park
Vantrix
+1.514.866.1717
Christina.Park@vantrix.com
Upcoming Events
We are attending this event, to meet with us, email us at info@vantrix.com
When: October 5, 2010: Pre-Conference Seminars
October 6-8, 2010: Conference & Exposition
Where: Moscone West; San Francisco, CA
CTIA has rebranded its fall show to CTIA Enterprise & Applications™ to reflect the evolution of the industry and growing use of mobile technology in business. Building on the success of the show’s fifteen year legacy, the event will demonstrate the increasing benefits of wireless data in enterprise and the expanding market for applications and content.
CTIA launched its fall show fifteen years ago to drive wireless data deployment within the enterprise and consumer markets. Today, the mobile business evolution is well underway. Discover how the exhibit floor, educational sessions and partner events will equip you to learn, network and compete in this increasingly mobile marketplace. Register now!
Recent Awards
