03/01/07 - Motricity Partners with Vantrix to Enable Content Compatibility with Almost All Mobile Devices

Motricity, a leading provider of mobile content services and solutions, has announced that its partnership with Vantrix, a leading solution provider of mobile media and marketing services, is enabling Motricity to satisfy rich media content adaptation requirements for the company’s content developer customers. Motricity utilizes the Vantrix award-winning SPOTxde Server solution to adapt its ringtones and wallpapers to fit almost any handset.

“We are delighted with our choice in Vantrix, an industry-proven partner, because we feel this is a significant extension of our managed service offerings to content developers,” said Chris Matherly, director of content operations, for Motricity. “It enables developers to focus on creating compelling content instead of having to worry about device compatibility because we do all of the handset profiling and testing with Vantrix’s platform.”

“This partnership also gives carriers the ability to get new media to market faster and create higher revenues while increasing the quality of their content”, said Matherly. Matherly continued saying that Motricity has already been using the Vantrix technology to optimize the delivery of quality content to Motricity’s carrier partners’ catalogues, so employing the new workflow automation tools is a natural extension.

Motricity’s use of the Vantrix SPOTxde Media Platform allows automated workflow processes to pre-adapt rich media files to hundreds – if not thousands -- of device profiles.

“To have been selected by the company who powers content delivery for BET, MTV, Cingular, and other top brands is an achievement we are very proud of,” said Allan Benchetrit, Chief Sales Officer of Vantrix. “This is a great testament to the reliability of our SPOTxde platform as we have worked with Motricity to ensure that we can meet the high expectations of Motricity and their customers.”

Benchetrit noted that the solution offers extensive content optimization capabilities and can currently handle over 35,000 combinations of video, images, audio and text delivered via multiple channels, while enabling marketing initiatives such as off-deck content and mobile advertising. SPOTxde has also demonstrated significantly higher success rates for MMS on mobile operators’ networks.

About Motricity

Motricity is a leading provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time. Motricity’s solutions create compelling end user experiences and deliver profitable mobile content offerings for partners such as MTV, BET, CBS, NBC, Turner, Cingular, Alltel, Sprint Nextel, Palm and others. Motricity’s mobile content delivery platform, Fuel™, received the 2006 GSM Association Award for “Best Service Delivery Platform” and was also named “2005 Premium Mobile Content Platform of the Year” by Frost & Sullivan. Motricity’s recent acquisition of GoldPocket Wireless extends Fuel’s capabilities, adding messaging aggregation to more than 200 million mobile subscribers and marketing campaign management to our suite of solutions. Motricity is headquartered in Durham, N.C., and has offices in Los Angeles and Munich. For more information, visit www.motricity.com.

About Vantrix Corporation

Vantrix is a leading solution provider of mobile media services, enabling the scalable delivery of rich media content, including messaging, advertising, and live video and audio streaming. Deployed by leading content providers and mobile operators worldwide, the award-winning SPOTxde Media Platform optimizes the user experience and maximizes revenue across the widest array of devices Vantrix is based in Montreal, Canada with points of presence in the U.S., Europe, and Asia. The company participates and supports such standards bodies as 3GPP, 3GPP2, and the Open Mobile Alliance (OMA), and has proudly chaired the OMA sub-committee for the Standard Transcoding Interface (STI) since 2004. For more information, visit Vantrix on the Web at www.vantrix.com