Categories: News
Date: Feb 11, 2009
Title: Vantrix Awarded Multi-year Contract with Major North American Integrated Communications Company to Deliver Web and Mobile TV Services
The Vantrix media convergence solution to serve as cornerstone of converged operator's strategic investment in three-screen convergence
Montreal, Canada - February 11, 2009 - Vantrix, the leading provider of content adaptation and optimization solutions for converged wireless, broadband and cable networks, today announced it has been awarded a five-year contract with a tier-one North American converged operator to enable the delivery of multimedia content to its subscribers. Vantrix technology will support high-quality user experiences across a number of services offered by the operator, including mobile video and web TV, user-generated content, video-on-demand, electronic programming guide and a mobile client.
As the interest and need for the ability to harness Web 2.0 and TV services in a wireless world grows steadily, Vantrix has introduced a variety of products and solutions aimed at providing cable, broadband and wireless operators with the ability to launch and maintain an ecosystem of advanced multimedia services.
In recent years, network and service providers have made investments to create and/or extend their wireless footprint to create bundled service offerings towards up-selling current subscribers, reducing subscriber churn, and attracting new subscribers. For most, this involves leveraging existing content already delivered over their broadcast or broadband networks, extending those content experiences to the wireless handset for a seamless three-screen experience. In an increasingly crowded market, however, providers must be able to offer these types of mobile multimedia services cost effectively and with a high-quality user experience that delivers a compelling value-add to the subscriber.
Vantrix has been able to capitalize on this market shift toward Blended Multimedia Experience by offering converged operators a profitable path towards content convergence across all channels. Its Mediadvance platform, dynamic bit rate adaptation and overall software maturity and performance standards are crucial components in this convergence strategy and in this most recent installation, the operator is deploying several Vantrix products and solutions to offer a comprehensive web and mobile TV solution.
"Converged operators, particularly those engaged not only in broadcasting but also in interactive multimedia development, Internet access services, telephony and wireless services, are in a great position to capitalize on the promise of three-screen convergence. However, for it truly to be a revenue generator, it is imperative to optimize the viewing experience and offer new services that underline the convergence between Internet, television and broadcast channels," said Allan Benchetrit, President and CEO of Vantrix. "This achievement underpins the company commitment and capacity to enable convergence scenarios for fully integrated network operators."
The ability of Vantrix to allow seamless multimedia content management and delivery will be demonstrated at the Mobile World Congress in Barcelona and will provide wireless, broadband and cable operators with a clear blueprint to enable a portfolio of innovative multimedia services that will grow top line revenue, while reducing the costs associated with the introduction and management of these services.
For more information about Vantrix solutions and products for service providers, please visit www.vantrix.com.
ABOUT VANTRIX
Vantrix delivers the best multimedia customer experience on any network. The company offers a comprehensive suite of solutions that delivers any multimedia content to any device, focusing on the best possible user experience to drive consumer adoption of premium services like MMS, Mobile and web TV, User Generated Content and Video On Demand. Vantrix is headquartered in Montreal with offices in London and Dubai.
To learn more about Vantrix visit our new website at www.vantrix.com.
Media Contact:
Jeffrey Dillow / Randi Sussman
PAN Communications
+1 978-474-1900
vantrix@pancomm.com
Christina Park
Vantrix
+1 514 866 1717
Christina.Park@vantrix.com