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MESSAGE OPTIMIZATION

Vantrix Message Optimization solution optimizes MMS video and reduces the cost of delivery, while supporting anti-virus and anti-spam.

Vantrix Message Optimizer
Vantrix Message Optimizer offers dynamic transcoding and optimization of multimedia elements to adapt MMS to the characteristics of the receiving devices. This ensures optimal playback and user experience for multimedia content such as video, animation, audio, voice and images. 

Currently, operators are confronted with problems that impede Multimedia Messaging Service (MMS) interoperability. With the wide variety of multimedia formats and wireless devices that are available today, the problem is getting worse. Typically, multimedia messages fail to meet consumer expectations because: Messages are not delivered: delivery failures are normally due to handset incompatibility, file size limitation or network interoperability issues; Message elements are missing: some of the video, audio, or image elements are often missing from the messages when they reach their destination;
Sub-optimal user experience: messages don’t always take full advantage of the phone’s capabilities (e.g. image display as a small thumbnail instead of in full screen).

Vantrix Message Optimizer offers dynamic transcoding and optimization of multimedia elements to adapt MMS to the characteristics of the receiving devices. This enables users to have universal access to multimedia content – video, audio, images, ringtones and text.

Vantrix Media Controller
Vantrix Media Controller is a policy enforcement point for MMS. Vantrix Media Controller allows wireless operators to enforce rules and policies on multimedia traffic. It provides powerful malware protection mechanisms such as anti flooding, anti spam, anti-virus, content filtering on MMS. It can be implemented on any MMS traffic interface (STI, MM1, MM3, MM4 orMM7).

The impact of Mobile Malware can be felt across networks and can be devastating to an operator:

  • Customers turn off MMS service to avoid malware
  • Viruses send hundreds of messages from an infected account and spam the user’s address book, resulting in ‘bill shock’
  • Negative effect on network capacity and efficiency resulting from non-revenue traffic
  • Denial of service attacks on MMS services through new breeds of MMS viruses
  • Increased customer care costs and customer churn associated with disgruntled subscribers

KEY BENEFITS

Effective Anti-Virus & Anti-Spam
Vantrix Media Controller protects the network from harmful traffic by filtering out self-replicatingvirus-infected multimedia messages. Vantrix Media Controller also protects the network against flooding and denial of service attacks.

Seamless MMS to Email
Vantrix Media Controller allows network operators to seamlessly bridge the gap between Multimedia Messaging and email users. As more and more devices are introduced in the market, it is important for network operators to be able to enable communities to communicate seamlessly. For instance, MMS to Email allows conversion of emails to a SMIL MMS presentation and conversion of MMS to HTML email.

Efficient Content Filtering
By inspecting message headers and media content for suspicious attributes, Vantrix Media Controller is able to filter messages that may be unsuitable for the intended recipient, based on configurable pattern-matching parameters.

Vantrix Message
Optimizer Factsheet


Vantrix develops leading and best-in-class solutions for the delivery of mobile content across devices and geographies. With the growth in demand for MMS both in our home market of Norway and beyond, Vantrix Message Optimizer was the ideal fit. It provides the highest delivery rates, reliability and seamless integration, and the end result is a better customer experience.

- Guttorm Hansen, CTO, for Telenor Norway.

 

 
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